Given that they offer largely the same product, it'd be interesting to see their potential for growth. Do they users just stick to the first app they used? That case it might mean that the market is very entrenched
Yes. that's correct. Most of the people I spoke to weren't looking to switch. Which may mean that since users stick to the first app they used, getting to first time users becomes a critical point for Calm, Headspace, and others.
Given that they offer largely the same product, it'd be interesting to see their potential for growth. Do they users just stick to the first app they used? That case it might mean that the market is very entrenched
Yes. that's correct. Most of the people I spoke to weren't looking to switch. Which may mean that since users stick to the first app they used, getting to first time users becomes a critical point for Calm, Headspace, and others.