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Great tips here! Thanks for sharing.

I can especially relate to "Don't listen to your customers"!

I have faced this many times - Customers suggest solutions during user testing.

Just following their suggestions is dangerous for the product. Instead, find the root cause and design solutions.

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That's very true. You can't stop customers from suggesting features, but you can hear them out, uncover the 'why' behind it, and devise a simpler or better solution.

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